We’ve all been there: staring at a blank screen, a new campaign brief in hand, and the daunting task of telling a compelling story with a series of images, a carousel, or a single infographic. How do you turn a static collection of visuals into a narrative that captures attention and drives action? The answer might not be in the latest marketing textbook, but in a 30-year-old comic book theory guide: Understanding Comics by Scott McCloud.

Triggers the simplification of everything. The Laws of Simplicity is a 100-page book John Maeda wrote just as the Apple iPod was starting to take off. LOS has been translated into more than 14 different languages -- and has now been around for over a decade.